“Great, we’ll look into it next year.” This attitude may work for other areas of your business, but when it comes to connectivity you’re probably missing a trick.
69% of businesses have already moved their premises due to poor in-building connectivity according to Bisnow, the commercial real estate media experts, and it was ranked 9.7/10 on a scale of importance when choosing an office space.
There are many reasons building owners don’t want to invest in connectivity. Initial cost, lack of knowledge on available services or uncertainty about the future of 3G, 4G and 5G can put people off, however, the benefits of staying connected far outweigh these concerns.
When it comes to cost, connectivity should be planned and budgeted for in the design stage. This eliminates the risk of additional costs later down the line and ensures the building is more sustainable as technology further advances. Architects, developers and investors need to understand the importance of in-building connectivity and take the opportunity to integrate it into a building from the earliest stages of construction.
If the situation calls for a retrofit, which is often the case when it comes to existing buildings, the most cost-effective solution is to consider investing in connectivity as a managed service. In many buildings (hotels, hospitals and offices) visitors want to be able to make calls no matter which network provider they use. With our multi-operator approach, we’ve turned the tables when it comes to providing all-four as a carrier-grade indoor connectivity service. By offering as a managed service, landlords and/or tenants can pay a monthly fee for quality connectivity, maintenance and upgrades – a much more affordable, long term solution.
With 5G around the corner, a lot of landlords are sceptical about investing in technology too early. However, it’s all about how you invest. For the foreseeable future, all network services will continue to complement each other to provide streamlined connectivity, from 2G all the way up to 5G. In the current climate, 4G is the best indoor connectivity option available with the service quality often comparable to outdoor 5G connectivity. There’s still a way to go before 5G will be widely deployed indoors and even once the majority of carriers are offering 5G services, 4G will still be a valuable asset, as 3G still is today. Additionally, by future-proofing our installations with the right cabling, we’re preparing you and your building(s) for up and coming advances in carrier technology.
The new normal is, the longer you wait to connect your building, the more you risk the chance of losing those tenants who cannot compromise on connectivity. Why not book a connectivity survey today?
1 November 2019